Why are more and more big companies like Hyundai, Sony, Coca Cola, Pepsi, LG, Emirates, Red Bull and Star Sports using sports marketing as a tool to engage with their target audience? Why is sports business one of the fastest-growing industries in the world?  Why is there a shortage of sports professionals? Want to know more?

Now there is an opportunity not to be missed as the Spanish Football Giants LaLiga in collaboration with The International School of Management of the University of the Thai Chamber of Commerce (UTCC-iSM) are organizing an International Sports Marketing Course from March 23-26, 2020. Experienced professionals from LaLiga will use cases from LaLiga and teach the latest trends in Sports marketing.

Course: International Sports Marketing

Venue and time: 23-26 March, UTCC Campus Bangkok

Price: 30,000 Baht

Language: English

Lecturers: La Liga experts from Spain

Sport is a fast-growing industry. The global sports market is reaching a value of nearly $488.5 billion in 2018 and is expected to grow to nearly $614.1 billion by 2022. Sport, especially Football is immensely popular in Thailand with 78% of the population claiming to be a football fan. With this Thailand has the 2^nd highest football fans/population ratio in the world.

One of the factors that negatively affected growth in this historic period is the shortage of sports professionals. Especially in Asia where increasingly more companies are starting to link themselves to the Sport Industry. Marketing Professionals, Marketing Agencies. Organizations involved in sports sponsoring and Sports Professionals in need to train and update their skills in order to achieve a higher outcome in their professional performance.

The course is meant for people working in the Sports Industry (Marketing or Sport Sponsoring) or Students aspiring to work in the world of sports. The course is the first of its kind in Asia and the fact that the sports industry has grown tremendously in the last decade, means there are many career opportunities.

LaLiga Business School is the educational department of LaLiga which aims to train talent in the sports industry sector and help to professionalize sharing our expertise in terms of sport management.

This is an opportunity not to be missed. Sign up now and make use of the early bird discount.

Discounts:        

• 1. Early Bird Registration (before 28 February 2020)
  2. If registering 2 or more member from the same organization
  3. Members of the following institutions:

• Thai Chamber of Commerce (and related organizations)
• Sports Authority of Thailand
• Thai Football Association
• UTCC students and staff

More Information :
E-Mail:   laliga@utcc.ac.th
Tel:  0949406105 (Eng), 0824042459 (Thai)